For many organisations when considering a technology investment, Gartner is often one of the most credible sources and therefore the go-to resource. And those looking for a Gartner report on video interviewing or a magic quadrant on video interviewing vendors, will be disappointed to hear there is not a Gartner research report specifically about video interviewing. Before we go any further, let’s make sure everyone is up to speed with the basic facts…
Who is Gartner and What is the Magic Quadrant?
Who: Gartner is the world's leading information technology research firm. They provide technology insight necessary for organisations to make the right decision.
What is the Gartner Magic Quadrant (MQ): While it might sound slightly esoteric, the Magic Quadrant is the brand name that Gartner uses for their market research reports.
How can the Gartner and Magic Quadrant help orgainsations select their video interview vendor?
The primary goal of the Magic Quadrant is to provide a qualitative analysis into a market and its direction, maturity and participants.
Below is an example of a Gartner Magic Quadrant:
Gartner scores vendors within the specific marketplace against two criteria: completeness of vision and ability to execute. Then through some of sort witchcraft, Gartner define where a vendor will be positioned in one of the four quadrants on the magic quadrant.
• Leaders score high on both criteria are typically larger and mature businesses.
• Challengers score higher on the ability to execute and less so on the completeness of vision.
• Visionaries score lower on the ability to execute and higher on the completeness of vision. These are typically smaller companies.
• Niche players score lower on both criteria. These are typically new additions to the Magic Quadrant.
Being the European leader of video interviewing, we were surprised we couldn’t find a Gartner Magic Quadrant for video interviewing. That said, Gartner do have a “Magic Quadrant for Talent Management Suites” which includes Applicant Tracking Systems and other related systems but the Magic Quadrant does not include video interviewing vendors.
Being the European leader of video interviewing, we were surprised we couldn’t find a Gartner Magic Quadrant for video interviewing. That said, Gartner do have a “Magic Quadrant for Talent Management Suites” which includes Applicant Tracking Systems and other related systems but (from our understanding) the Magic Quadrant does not contain video interviewing vendors.
Will Gartner prepare a video interviewing report? Maybe, soon. Gartner states that the market must be “distinct and viable”. The video interviewing market is definitely both. The market is very dynamic and has a broad range of competitors.
What do you want do if you want a Magic Quadrant on video interviewing?
Well apart from reaching out to Gartner and stamping your feet, the options are limited.
Most organisations will prepare something similar to the Magic Quadrant as part of their process in investigating the market place and considering which video interviewing software vendors they should shortlist.
And finally, if you were to ask where we would positon 'EASYRECRUE' in a fictitious Gartner Magic Quadrant for Video interviewing or Gartner research report on video interviewing? Because, we are new to the global stage, we would need to positon ourselves differently depending on the geographical market.
- Globally – Challenger
- Europe – Leader
If you are in the process of considering video interviewing as a pre-screening tool for your recruitment process, We have provided some helpful tips to help select a video interviewing software provider or download our "Definitive Guide to Video Interviewing" below.