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How has technology changed the way we recruit candidates?

It is no secret that technology has evolved the way we connect with the world in every aspect of our lives; this also holds true to the way recruitment has changed over time. It wasn’t that long ago that job ads were being posted on bulletin boards in your local shop or newspaper, resumes were being faxed or mailed in the post and the only way to get in contact was through a corded telephone - how times have changed.

Fast-forward 15 odd years and the leap in technology means HR has gained a huge helping hand. With 637 million internet users in 2017, it is no wonder recruitment has become digitalised; social media being the largest paradigm shift in job seeking and candidate selection processes.

Social networking sites have become a primary source for recruiters; with 412 social media users in Europe, these channels have the advantage of an immense and diverse network of individuals ready for recruiters to ´fish´ in like an ocean of talent waiting to be reeled in. 92% of recruiters are opting to filter their options through social media sites, with a staggering 87% searching through LinkedIn; a social media site for professionals boasting 467million users globally.

Paper resumes are a thing of the past with the rise of virtual CVs as another example of a digital development in recruitment; users can now upload their employment history, projects, achievements and personality – all on display for recruiters to explore before they even need to contact the prospective candidate. Other social media sites aren’t falling far behind either with 55% of recruiters using Facebook, and 47% using Twitter. A company´s online presence is more important than ever now too; digital filtering works both ways as 59% of jobseekers will research a firm´s social media channels to suss out their ´culture’ before making any commitments.

The rapid growth of mobile phone technology has also had a huge effect on the way we recruit, more and more people own smartphones and use them on a daily basis; often more so than laptops or PCs. This means that 340 million mobile users use social media on their mobile devices in Europe alone; recruiters have had to catch-up to this phenomenon by introducing a quick and easy way to apply, i.e. apps. Online recruitment agencies have started to focus their attention on simple-to-use apps for a generation of busy people on the go. Jobmagnet for e.g. has taken a leaf out of the well-known dating app; ´Tinder´ and adapted a swiping system so jobseekers can swipe to save or remove jobs they are or are not interested in, with one click application available.

In the spirit of ´quick and easy’, most online recruitment agencies such as ‘indeed’ have incorporated a CV upload option where candidates can simply click ‘apply’ to instantly send their CV to job posts; meaning they could send off numerous amounts of applications in a short half-hour bus journey. This doesn’t mean that recruiters have to sit and manually sieve through hundreds of applicants, however, a clever algorithm can be set up to screen CV´s for preferred qualities; therefore, traditional resumes are still a vital part of the recruitment process. These agencies also offer candidates the option to receive email alerts of positions of interest, meaning recruiters can automatically advertise in bulk to a targeted employee database.

Following the immersion of recruiters into online platforms; video-sharing has started to emerge as a popular and efficient recruitment tool too. Companies such as ‘inspiring interns’ have completely submerged into the growing trend of video CVs in order to filter top candidates and ease the decision-making process. Videography seems to benefit both employers and employees with job posts receiving 36% more applications if accompanied by a recruiting video.

Through so many job matching options facilitated by online means it is now quicker than ever for recruiters to find the right candidate, the days of vigorous searching and chasing have become obsolete and a new era of time-saving recruitment processes has arrived as we are more connected than ever before

 

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Published by Nathalie Holguin
on 16 January 2018

Tags
digital recruiting , video interview software

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